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Welcome to our new look Z Connections.
In this edition we discuss the ‘relationship' in public relations and provide some great tips and tricks for communicating in these times. We warmly welcome two new faces to the Zadro team; Rebecca Gooch, Communications Assistant who has already been instrumental in producing some terrific outcomes for our clients and Ethan Drozd, our new resident graphic designer who brings a fresh creative injection.
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Felicity Zadro
Wondering around the streets of Kuala Lumpur is a joyride for the senses. Sky high towers of steel and glass to look up to and yellow bound Buddhist monks to talk to. KL is a city where Indian, Chinese and Malay work side by side and the smell of curry's and pollution combine. It is vibrant, alive and diverse. I was an invited media representative for Main Event Magazine to Team Australia Business Events Educational (TABEE) which is Tourism Australia's premier business event in Asia. Industry leaders from Australia met with buyers of business events from 11 markets in Asia in a three day convention...
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Enriching HACC Services: The Training got underway Friday 6 March at Bankstown Sports Club.
Ten community service representatives gathered to learn how to put into action the findings of the recently launched resource Enriching HACC Services: The Kit. Auspiced by Bankstown Area Multicultural Network Inc (BAMN) and funded by the Department of Ageing Disability and Home Care, this innovative course will require each service representative to develop an action plan in conjunction with their peers that will be focused on either the recruitment, retention or management of volunteers from culturally and linguistically diverse backgrounds. The next phase will see each participant receive one on one ‘coaching' by trainer and co-author of The Kit, Felicity Zadro, of Zadro Communications.
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Marketing in a Recession: Things to Remember By Les Binet, Adweek.com, 2 Feb 2009 1. Cut the right costs: If you do have to cut costs, make sure that you cut the right ones. An analysis by PIMS (Profit Impact of Marketing Strategy) of how over 1000 firms have reacted to previous downturns shows that some cost-cutting strategies are more profitable than others. 2. Cutting adspend will reduce your income: Cutting the ad budget is a quick way to cut costs, but beware there is a penalty to be paid. Research shows that firms that cut adspend during a recession typically see sales and income fall by 20-30 percent over the next two years as a result. 3. A recession is both a threat and an opportunity: The worst-case scenario is a marketer lowers an ad budget while a competitor increases his. The literature is full of examples of brands that have perished this way. But the flip side is that a recession can be a marvellous opportunity to deal competitors a killer blow. 4. Emotions are the key to brand strength: The key to maintaining a profitable brand is not to offer discounts or buy one, get one free promos, but to build and maintain a strong emotional bond with customers. 5. Aim for fame: Word of mouth is a powerful amplifier. To get your consumers talking, you need to do something remarkable. | ||||||
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Suite 208, Level 2 T: (02) 8399 3374 |
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