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Welcome to 2010.
Capitalising on the New Year is a smart step for small and medium business.
The renewed sense of optimism in the air is a terrific source of inspiration for goal setting and determining the future of your company.
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So now is a really good time to get out the butchers paper, use the refreshed brains around you and determine your 2010 strategy. If you need some help, let us know!
But before you get started; check out our TIPS & TRICKS for market relevance in 2010. Add them to your pot of ideas - you’d be surprised where they could take you!
Get thinking and Happy New Year!
Felicity.
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Jacob Hunt
As the new decade begins, trend-spotters are looking to the future with eager eyes.
Technology races forward and consumers are adapting their behaviour with equal speed, and this is how:
Tablet devices will become the way many of us will ‘read’ magazines, books, newspapers and will kick off the era of mobile augmented reality.
Media Futurist, 6 January 2010
Strides toward targeted messaging or “one-to-one” marketing have quickened, making ad versioning, targeting and optimisation a reality.
Eldad Persky, iMedia Connection, 22 December 2009
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Tell us what you really think about marketing communications. We will publish results each month.
Get in now and TELL US HOW IT IS!
Are you confident about your
marketing communications for 2010?
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* Zadro Communications has been appointed the PR team for Australia's premier events expos:
- RSVP Sydney
- RSVP Melbourne
- Australian Business Events Expo
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Francesca brings you fresh tips from the world of design
Logos
In recent years advances in graphic design software got everyone a little excited - logos went hi-tech with the polish of perfect rendering.
But right now the hottest logo designers are keeping it simple. Organic styles are humanising brands with (simulated) hand-writing and artistic collage.
"Don't try to be original, just try to be good."
- Paul Rand
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Let's Get Trendy: Market Relevance in 2010
Jacob Hunt
Emerging tech trends are changing the way we consume information, interact and relate to business.
The challenge is on: keep up with the changing needs of the market or drift to irrelevance.
Zadro is excited by the opportunities ahead. Capitalising on the digital revolution allows us to communicate in more direct and targeted ways than ever before!
It's time to brush up on basics and suss out the latest craze.
1. Redefine your value
Consumers will be bombarded with emails, tweets and Facebook messages this year. What genuine value can you offer to capture consumer interest? Identify the need you can satisfy and differentiate yourself from the mass.
2. Content is key
Unlock your audience with engaging content. Adidas produced a free app to guide iPhone users through the street art of Berlin – nothing to do with sports shoes, perhaps, but it sure got the attention of their target market and aligned the brand with a strong subculture.
3. Embrace the community
Online networks have established a collective intelligence that consumers trust – an Ebay seller is deemed reliable if they are rated highly and if a Facebook page has 10,000 fans, it’s probably worth checking out. Don’t underestimate the power of social media communities – like ‘word of mouth’ marketing on steroids, they can make or break your brand.
4. Get intimate online
Advertise on TV and you’ll reach a huge audience, but are they actually interested in your brand? Online you can target your ideal customer. Google Adwords and Facebook Ads will connect you with the people who have already expressed interest in your product through a search or social choice.
5. Review, adapt, and repeat.
You may be wary of wasting time and money on digital marketing with no tangible result. Campaign verification is crucial to know whether your online efforts are actually having an effect. Fortunately, there are a host of tracking tools that make detailed analysis a breeze.
Review the results of your digital marketing, adapt your strategy and repeat the process until you’ve honed in on your ideal customer with an engaging offer of genuine value.
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