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	Does it add up?  Twitter Experiment Tips & Tricks Guru Link   Welcome to Z Connections.   Knowing what is working in your communications mix gives you the power to make informed decisions about direction and spend. Knowing what to measure and how to measure it is the key. In this edition we help businesses answer the questions, ‘Should I exhibit? Should I advertise? Should I redo my website? Should I continue to attend networking functions?’ We also want to thank our presenters for their insights at Zadro Table, our client appreciation night. We mixed great food with great people and had a wonderful night.   If you have questions about your business communications, drop me a line. Til next time,   Felicity         Measuring your Communications!   Felicity Zadro   Measuring your communication activities is the best way to answer the questions all businesses face; Should I exhibit? Should I advertise? Should I redo my website? Should I continue to attend networking functions?   How do you know what is working and what isn’t? What are you measuring? When you consider evaluating your presence at a tradeshow for example, ask yourself what it is you want to measure – sounds simple, but it is one of the biggest trappings of business communications... Baby Steps or Domino Effect?   Julia Szatar   Last month we started our ZadroComms Twitter Account and we embarked on an experiment to see if it was really worthwhile for our business. In one month we saw promising results. As with all communications strategies, we started with objectives to help us measure our results.  Follow us on Twitter here to see what we’ve been up to and for regular marketing communications related topics for your business... * Start 2010 fired up and running by doing our COMM*BAT. A dynamic and quick way to get a marketing plan of attack. We have only three spots left for 2009 -  Don't miss out!   * A warm welcome to Francesca Gavagnin our new Graphic Designer. She has worked in Italy, France and the USA for design and communications agencies and will bring a fresh approach to your design work.       Our in-house researcher has been trawling the web and discovered...   Believe In Yourself; But Believe In Trends More   This blog post is all about the value of trend spotting.     Google Analytics   According to Rich Brook’s Beginner’s Guide to Google Analytics, the reports you should review frequently and understand are: Visitors Overview – This is an essential report that tells you straight up how much traffic you have, how many page views, the average length of visit and your bounce rate. You can delve deeper depending on your needs for example, finding out how much new traffic you’re getting, what size monitors your visitors have, and much more. Traffic Sources Overview – This report tells you where your visitors come from e.g. search engines, other websites or did they type your URL into their address bar? This report breaks it down and tells you your best traffic sources. It may also show you where you need to put more energy into developing more traffic. Keywords – What words did visitors use in Google and other search engines to find your site? This report will tell you, and give you detailed information on how valuable each keyword is in terms of how long visitors spend at your site, how many pages they view, and even whether they “convert” by filling out a contact form, signing up for an email newsletter or buying something from your store. Top Content – What pages get the most traffic on your site? This report breaks it down for you so you can better see how people are using your site. -------------------------------------------------------------------------------------------------------------------------------   So why do you need to know these statistics? To ensure you are doing all you can to bring people to your website and keep them there!   Knowing what type of visitors you are receiving will help you develop a website appropriate for those visitors and the types of computers they use, e.g. you can design a website appropriate for the average size screen they use and their speed of internet.    Knowing where they are coming from will help you get the best value for money with your online marketing as it will help you determine which websites are worth advertising on and what Organic SEO strategies are working for you. For example, you may discover your e-zine or Twitter account are bringing you lots of traffic.   Identifying the keywords that are bringing people to your site will help you write appropriate text and give you advice about what Google AdWords you should invest in and knowing which pages are getting the most attention will allow you to provide the type of content that your visitors are searching for.
	Suite 208, Level 2 59-61 Marlborough Street Surry Hills NSW 2010 T: (02) 8399 3374 E: advice@zadrocommunications.com.au Send to a Friend | Go to Website | Subscribe | Previous Edition | Unsubscribe